Oracle's CRM products include Oracle Siebel CRM, Oracle CRM on Demand, Oracle E-Business Suite (EBS), Oracle PeopleSoft Enterprise and Oracle Contact Center Anywhere (CCA). The company retains over 5,000 global CRM customers, nearly 5 millions users and approximately 130 million self service users.
Siebel Systems was the undisputed dominant CRM software vendor, peaking at 45% market share in 2002. Since being acquired by Oracle in 2005, the product has continued its assertive push however with stiff competition from arch rival SAP, and multiple ways to measure market share, both Oracle and SAP claim top CRM software industry position. Most analysts give Oracle a slight edge, however, it largely comes down to what variables are used and benchmarks are counted.
Oracle Siebel is an impressive enterprise-level customer relationship management application. The product's roots were deep in Sales Force Automation (SFA), however, over several years Siebel Systems acquired or built-out a broad CRM suite as well as dozens of purpose-built vertical market CRM solutions.
Oracle Siebel, like almost all other client-server CRM software, has a reputation for high risk, and very expensive, deployments—leaving this enterprise software solution largely for enterprise-level customers. In fact, failed implementations and frustrated users are the primary impetus for the rise and sky-rocketing growth of cloud or software as a service (SaaS) CRM systems. Not to be left out of a major market movement, Oracle also offers its Oracle CRM on Demand for SaaS CRM prospects.
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